Can Custom Toll Free Numbers Create Brand Loyalty?

A custom toll free vanity number is simply a phone number that spells something when you translate the numbers into letters using the alpha-numeric characters on a telephone keypad. Some of the most well known custom toll free numbers are 1-800-FLOWERS and 1-800-CONTACTS. By using a word instead of random digits a custom toll free number becomes memorable and therefore customer recall of your phone number increases by an astonishing rate.


It’s a well known fact that people remember words better than numbers. Paul Szauter in an article for selfgrowth.com said “This is easy to understand, because we all remember things that we care about, and most of us don't care very much about numbers.” http://www.selfgrowth.com/articles/Szauter1.html


Custom toll free numbers give companies a huge advantage in branding and brand continuation. It’s not only important to establish a strong and consistent brand but also to propagate brand image and increase brand recognition. As in the above examples custom toll free numbers can not only be key contributing factors to brand success and awareness but may also become the brand itself. In this way companies have the highest possible consistency in their brand, brand image, and in marketing of the branding message.


Design companies such as Attitude Design in the UK state that brand consistency is the number one rule of marketing because a consumer needs to be exposed to a brand an average of 17 times before they purchase. http://www.attitudedesign.co.uk/the-no-1-rule-brand-consistency/ By using a custom toll free number in your branding you have a much lower chance of being confused with your competitors and a higher rate of brand recognition which in turn means higher customer loyalty and better referral rates.


If you are looking to re-focus your brand or establish a new brand using custom toll free numbers then search out a consulting firm that can help you determine the best path through the often confusing world of custom toll free numbers.

by Christy Brugger